Article Sidebar
Main Article Content
Abstract
Indonesia's natural conditions are in essence very supportive for cultivation, many goldfish are kept as freshwater ornamental fish which have attractive economic value, the increase in the marketing of ornamental fish commodities is none other than because many are fond of the business of raising aquarium ornamental fish to decorate the house through the types, size, color, body shape and ornamental fish are used to add to the beauty of the environment. Unfortunately, goldfish farming is still limited. The research was conducted in Sumberdadi Village in May 2023. Associative quantitative research design. The research population for goldfish consumers in Sumberdadi Village is 60 people. The independent variables are price, promotion and product quality, the dependent variable is the purchase decision. The research instrument is a questionnaire. Data were analyzed by multiple linear regression test.
Keywords
Article Details
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
References
- Amaliyyah, R. (2021). Metode Pengumpulan Data Dan Instrumen Penelitian. February, 2006.
- Dwijantoro, R., Dwi, B., & Syarief, N. (2022). Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Marketplace Shopee. Jurnal Riset Manajemen Dan Bisnis, 16(2), 63. https://doi.org/10.21460/jrmb.2021.162.392
- Harman malau. (2017). Manajemen pemasaran (Alfabeta).
- Hidayat, T. (2020). Analisis Pengaruh Produk, Harga, Promosi, Dan Lokasi Terhadap
- Keputusan Pembelian rumah makan Koki Jody di Magelang. Jurnal Ilmu Manajemem, 17(2), 95–105.
- Kotler, Philip and kevin Lane, 2016, Manajemen Pemasaran. Edisi Erlangga, Jakarta.
- Kotler P & Armstrong G.2018. Principles Of Marketing. Edisi Erlangga, Jakarta.
- Nadiya, F,H., & Wahyuningsih, S. (2020). Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian 3second Di Marketplace (Studi Pada
- Mahasiswa Pengguna Fashion 3second Di Kota Semarang). Jurnal Ilmu Dan Riset Manajemen, 5(2), 1-2
- Riyanto. (2020). Pengaruh Lokasi Dan Harga Terhadap Keputusan pembelian Rumah Di Cluster Iskandar Muda (studi kasus PT.Surya Metal Berjaya). Skripsi, 1–195.
- Shahab, H. (2021). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Ikan Cupang Hias Standar Nasional Indonesia Pada Komunitas Penghobi Di Kota Malang.
- Sriwindarti. (2020). Pengaruh Persepsi Kualitas Pelayanan, Brand Image, dan Word of Mouth Terhadap Keputusan Pembelian Pada Transportasi Online GrabBike di Ponorogo. Universitas Muhammadiyah Ponogoro, 1(1), 1–171.
- Subhanallah, M. R. (2019). Pengaruh Citra Merek, Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Miniso Yogyakarta. Jurnal Manajemen Dan Bisnis, 1–129.